Pricing · per month per location
Dialanta pricing: Grow €399 and Club €599 per location
Grow costs €399, Club costs €599 and 4Select adds €600, each per month per location. Calls, WhatsApp, SMS, AI credits and e-mails are included, and you try it free for 14 days.
Cancel monthly · first direct debit after 14 days
At a glance
- What it is
- The price of Dialanta fitness software, per package and per location
- For whom
- Gyms, boutique studios, personal trainers and multi-location clubs
- Included in
- Grow and Club
- Price
- Grow €399, Club €599 (Grow + €200), 4Select +€600, each per month per location
- Languages
- Your club's own language — ask for a custom language; Dialanta is translated with one click.
- Countries
- Worldwide
What it does
Three things this does for your club
One price per location
Grow is €399 and Club is €599 (Grow + €200) per month per location, so a single studio and a chain both know the price up front.
The bundle is included
Calls, WhatsApp, SMS, AI credits and e-mails are part of every package, and AI actions use AI credits.
Try it free for 14 days
Use everything during the trial. The first direct debit follows after 14 days, and you cancel monthly.
Run your club on Dialanta — free for 14 days
Use everything during the trial. The first direct debit only follows after 14 days.
€399
per month per location
Lead generation and lead-to-member conversion.
Included every month
- 500 call minutes
- 200 WhatsApp messages
- 100 SMS
- 1000 AI credits
- 1,500 e-mails
€599
per month per location · Grow + €200
Everything after sign-up, on top of Grow.
Club adds every month
- 100 WhatsApp
- 50 SMS
- 1500 AI credits
- 1,500 e-mails
On top of the Grow bundle.
Club also has
- Point of sale (card terminal)
- Class & visit cards
- Family memberships
- Corporate fitness
- Instructor login
- Buy class cards & packages in the app
- Company sign-up link
- Dialanta Hub — €1.95 service fee paid by the visiting member, club keeps 100%
Calculate what Dialanta earns back
How Dialanta compares with other club software
Feature by feature, with Grow and Club shown next to eight other suppliers.
Included Partly: extra package, add-on, partner or limited Not available Not verified: no claim either way
Checked per feature on the websites and help pages of each supplier, October 2026.
| Feature |  |  |  |  | Technogym |  |  | Club Planner (BE) | ClubPlanner (NL) |
|---|---|---|---|---|---|---|---|---|---|
Bringing leads in | |||||||||
| Lead forms for your website, designed by AI | Included | Included | Partly | Partly | Not available | Partly | Partly | Partly | Partly |
| Website built and changed with AI | Included | Partly | Partly | Not available | Not available | Partly | Not available | Not available | Not available |
| Blog written with AI | Included | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Not available |
| Findability with Google Search Console and AI advice | Included | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Not available |
| Social media manager with AI posts | Included | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Not available |
| AI answers social reactions and makes leads | Included | Partly | Partly | Not available | Not available | Not available | Not available | Not available | Not available |
Follow-up and sales | |||||||||
| Call route: a colleague is rung within 5 minutes | Included | Partly | Not available | Partly | Not available | Not available | Not available | Not available | Not available |
| Own Dialanta number, recordings and who had the call | Included | Partly | Not available | Not available | Not available | Not available | Not available | Not available | Not available |
| AI message agent on WhatsApp and SMS | Included | Partly | Partly | Partly | Not available | Not available | Not available | Not available | Partly |
| AI voice agent that calls and answers | Included | Partly | Partly | Partly | Not available | Not available | Not available | Not available | Not available |
| WhatsApp Business in your club's name | Included | Partly | Partly | Partly | Not available | Partly | Not available | Included | Included |
| Automatic e-mails for appointments | Included | Included | Included | Included | Included | Included | Included | Included | Included |
| Tasks that create themselves | Included | Included | Included | Included | Partly | Partly | Partly | Included | Included |
| Funnel, forecast and drop-out analysis | Included | Included | Included | Included | Partly | Not available | Partly | Included | Included |
Communication | |||||||||
| All conversations per person in one place | Included | Included | Partly | Partly | Partly | Partly | Partly | Partly | Included |
| Message sender (WhatsApp campaigns) | Included | Partly | Partly | Partly | Not available | Partly | Not available | Partly | Included |
| E-mail manager with newsletters | Included | Partly | Included | Partly | Included | Included | Included | Included | Included |
| AI writing help and Ask Dialanta assistant | Included | Included | Partly | Not available | Not available | Partly | Not available | Not available | Partly |
Team and planning | |||||||||
| Agenda, work hours and roles | Included | Included | Included | Included | Included | Included | Included | Included | Included |
| Appointment booking like Calendly | Included | Included | Included | Included | Included | Included | Included | Included | Included |
Managing members | |||||||||
| Members, subscriptions and online sign-up | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Partly |
| Freezing memberships | IncludedOnly in Club | Included | Included | Included | Partly | Included | Included | Included | Partly |
| Direct debit and invoices | IncludedOnly in Club | Included | Included | Included | Partly | Included | Included | Included | Partly |
| Check-in and access (QR, NFC, turnstile) | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Partly |
| Group classes with waiting list | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Partly |
| Point of sale (Mollie & Stripe Terminal)Sources: Mindbody (Pricing options), Mindbody (Sharing), Glofox (Billing), Glofox (Group memberships) | IncludedOnly in Club | Included | Included | ||||||
| Class & visit cardsSources: Mindbody (Pricing options), Mindbody (Sharing), Glofox (Billing), Glofox (Group memberships), Club Planner (BE) | IncludedOnly in Club | Included | Included | Partly | |||||
| Family membershipsSources: Mindbody (Pricing options), Mindbody (Sharing), Glofox (Billing), Glofox (Group memberships), Virtuagym | IncludedOnly in Club | Included | Partly | Included | |||||
| Corporate fitnessSources: Perfect Gym | IncludedOnly in Club | Included | |||||||
| Member brings member (referral rewards) | IncludedOnly in Club | ||||||||
| Discount codes & promotions | IncludedOnly in Club | ||||||||
| Instructor login | IncludedOnly in Club | ||||||||
| Buy class cards & packages in the app | IncludedOnly in Club | ||||||||
| Company sign-up link | IncludedOnly in Club | ||||||||
| Club network: members visit other clubs (Dialanta Hub) | IncludedOnly in Club | ||||||||
Member app | |||||||||
| Member app in your club style | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Partly |
| Push notifications on the phone | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Partly |
| Training app with muscle map | IncludedOnly in Club | Not available | Not available | Included | Included | Partly | Partly | Partly | Not available |
| Nutrition app with photo and barcode logging | IncludedOnly in Club | Not available | Not available | Included | Partly | Not available | Not available | Not available | Partly |
| AI coach in the member app | IncludedOnly in Club | Not available | Not available | Partly | Included | Not available | Not available | Not available | Not available |
| On-demand workouts | IncludedOnly in Club | Not available | Not available | Partly | Included | Partly | Partly | Not available | Not available |
| Class feedback and NPS | IncludedOnly in Club | Partly | Partly | Not available | Partly | Not available | Partly | Partly | Partly |
Keeping members and reports | |||||||||
| Retention: who is about to quit and win-back tasks | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Included |
| AI answers members on WhatsApp, SMS and app | IncludedOnly in Club | Partly | Partly | Partly | Not available | Not available | Not available | Not available | Partly |
| Weekly summary with actions | IncludedOnly in Club | Included | Partly | Not available | Partly | Included | Partly | Partly | Partly |
| Reports with revenue and hours saved | Included | Included | Included | Included | Included | Included | Included | Included | Included |
What Dialanta earns back
What faster follow-up is worth.
Fill in your own numbers. Both packages are calculated side by side.
Lead → member with Dialanta: 40% on average.
One new member is worth €900 (€45 × 20 months).
Grow
€399 /month
- Hours saved per month
- 21.6 h
- Staff time saved
- €540
- Extra members per month
- 12
- Revenue from one month of extra members
- €10,800
- Dialanta per month
- €399
- Paid back with
- staff time saved alone
Net gain per month
€10,941
Club
€599 /month
- Hours saved per month
- 39.1 h
- Staff time saved
- €977
- Extra members per month
- 14.5
- Revenue from one month of extra members
- €13,050
- Dialanta per month
- €599
- Paid back with
- staff time saved alone
Net gain per month
€13,428
Estimate based on your own numbers. After the start you see the real figures in Lead reports → Value.
01 — One price instead of many
Many tools, many bills.
Many clubs pay for a CRM, a WhatsApp tool, a phone system, a website builder and a member app. Each one bills on its own, each one has its own login, and nobody can say what the whole setup really costs per month.
Dialanta is the all-in-one AI software for fitness businesses. Grow brings leads in and turns them into members, at €399 per month per location. Club runs everything after sign-up: memberships and direct debit, access, the member app, the class schedule, training, nutrition, the AI coach, on demand and retention. Club costs €599, which is Grow plus €200.
You pay per location, so a single studio and a chain both know their price up front. You can go from Grow to Club at any time. The AI helps with messages, calls and writing, and AI actions use AI credits.
GrowClub
02 — How pricing works
From free trial to monthly plan in five steps
- 1Pick a package per locationGrow is €399 per month per location and Club is €599 (Grow + €200). A studio that mainly needs new members starts with Grow.
- 2Start your 14 days freeUse everything during the trial. Run real leads through the follow-up and see how the team works in one place.
- 3The first direct debit follows after 14 daysNothing is collected during the trial. If it is not for you, you do not pay.
- 4Use the monthly bundleGrow includes 500 call minutes, 200 WhatsApp messages, 100 SMS, 1000 AI credits and 1,500 e-mails every month. Club adds 100 WhatsApp, 50 SMS, 1500 AI credits and 1,500 e-mails on top.
- 5Grow with itUpgrade from Grow to Club at any time, add the 4Select growth partner for +€600 per month per location, and cancel monthly.
Inside Club
Membership plans you set up once
In Club you create the membership plans your members can buy: the price, the commitment, the notice period and what is included, such as gym access, group classes or the app. Pricing is versioned, so a change does not rewrite the plans members already hold.
Payments are collected by direct debit through your payment provider, and a failed payment lands in Tasks for the right colleague.
Inside Club
What your members see
The member app comes in your club style. Members see their next class, recommended classes, their pass and their plans in one place, without a separate app per tool.
It is part of Club, the package for everything after sign-up.
03 — Grow and Club
Every feature, Grow and Club
| Feature |  |  |
|---|---|---|
| Leadmanager with calling rounds | Included | Included |
| AI message agent (WhatsApp/SMS) | Included | Included |
| AI voice agent (phone, 24/7) | Included | Included |
| Person card | Included | Included |
| Agenda | Included | Included |
| Social media manager | Included | Included |
| Message sender | Included | Included |
| Dialanta Vibe websites | Included | Included |
| Website forms and widgets | Included | Included |
| Dashboard and reports | Included | Included |
| Club-branded member app | Not included | Included |
| Class schedule and online bookings | Not included | Included |
| Training plans | Not included | Included |
| AI coach | Not included | Included |
| Nutrition plans | Not included | Included |
| Retention module | Not included | Included |
| Direct debit collection | Not included | Included |
| Access control and check-in | Not included | Included |
| Point of sale (Mollie & Stripe Terminal) | Not included | Included |
| Class & visit cards | Not included | Included |
| Family memberships | Not included | Included |
| Corporate fitness | Not included | Included |
| Member brings member | Not included | Included |
| Discount codes & promotions | Not included | Included |
| Instructor login | Not included | Included |
| Buy class cards & packages in the app | Not included | Included |
| Company sign-up link | Not included | Included |
| Club network: members visit other clubs (Dialanta Hub) | Not included | Included |
| Freeze | Not included | Included |
| Member reports | Not included | Included |
04 — 4Select module
4Select: +€600 per month
per location, on top of Grow or Club
4Select is the growth partner for fitness and health businesses. One growth system with four pillars — strategy, marketing, sales and technology — carried out in Dialanta. Your own club coach advises you and takes the work off your hands.
- Strategy
- Marketing
- Sales
- Technology
What 4Select does
- Website and findability
- Blogs and content
- Social media
- Campaigns and e-mails
- Lead follow-up and sales coaching
- Monthly results meeting
05 — Compare
Compare every feature
Leads and sales
| Feature | €399 | €599 | 4SelectOn top of Grow or Club |
|---|---|---|---|
| Leadmanager | Included | Included | incl. |
| Calling rounds | Included | Included | incl. |
| Lead → member conversion | Included | Included | incl. |
| Person card for leads | Included | Included | incl. |
| Tasks for the team | Included | Included | incl. |
Agenda | |||
| Sales, coaching and reception appointments | Included | Included | incl. |
| Group classes and schedule | Not included | Included | incl. |
AI agents
| Feature | €399 | €599 | 4SelectOn top of Grow or Club |
|---|---|---|---|
| AI message agent (WhatsApp/SMS) | Included | Included | incl. |
| AI voice agent (phone) | Included | Included | incl. |
| Answers in the person's language | Included | Included | incl. |
| AI replies to members | Not included | Included | incl. |
Marketing and website
| Feature | €399 | €599 | 4SelectOn top of Grow or Club |
|---|---|---|---|
| Social media manager | Included | Included | incl. |
| Message sender | Included | Included | incl. |
| Dialanta Vibe website | Included | Included | incl. |
| Website forms and widgets | Included | Included | incl. |
| Findability | Included | Included | incl. |
Members and retention
| Feature | €399 | €599 | 4SelectOn top of Grow or Club |
|---|---|---|---|
| Member app in club brand | Not included | Included | incl. |
| Class schedule and online bookings | Not included | Included | incl. |
| Training plans | Not included | Included | incl. |
| AI coach | Not included | Included | incl. |
| Nutrition plans with photo logging | Not included | Included | incl. |
| Retention module | Not included | Included | incl. |
| Direct debit collection | Not included | Included | incl. |
| Point of sale (Mollie & Stripe Terminal) | Not included | Included | incl. |
| Class & visit cards | Not included | Included | incl. |
| Family memberships | Not included | Included | incl. |
| Corporate fitness | Not included | Included | incl. |
| Member brings member | Not included | Included | incl. |
| Discount codes & promotions | Not included | Included | incl. |
| Instructor login | Not included | Included | incl. |
| Buy class cards & packages in the app | Not included | Included | incl. |
| Company sign-up link | Not included | Included | incl. |
| Club network: members visit other clubs (Dialanta Hub) | Not included | Included | incl. |
| Access control and check-in | Not included | Included | incl. |
| Freeze | Not included | Included | incl. |
| Member reports | Not included | Included | incl. |
| Dialanta On Demand | Not included | Included | incl. |
Guidance (4Select) | |||
| Consultant | Not included | Not included | Included |
| Master dashboard over all locations | Not included | Not included | Included |
06 — What the AI does here
AI credits, explained
What the AI does: AI messages, voice calls, Vibe messages and AI writing use AI credits. Grow includes 1000 a month and Club adds 1500 on top.
What you confirm: content goes live only after your approval, and Dialanta never sends bulk, pays, deletes or changes packages by itself. Packages and automatic top-up are explained on the AI credits page.
How AI credits workThe difference
Without vs with Dialanta
Without Dialanta
- A CRM, a WhatsApp tool, a phone system, a website builder and a member app, each billing on its own
- Each tool has its own login
- Nobody can say what the whole setup costs per month
With Dialanta
- One price per location: Grow €399 or Club €599
- Calls, WhatsApp, SMS, AI credits and e-mails included in the bundle
- Go from Grow to Club at any time
See it in 3 minutes
See Dialanta in action
Grow and Club explained in under three minutes.
07 — Questions
Pricing questions
Pricing connects to the whole product: see what Grow and Club include, or read how AI credits work.
Is the price per location?
Yes. Grow is €399, Club is €599 and 4Select is +€600, each per month per location.
Is there a free trial?
Yes. You use everything for 14 days, and the first direct debit only follows after 14 days.
Can I cancel?
Yes, monthly.
Can I upgrade later?
Yes. You can go from Grow to Club at any time. Club is Grow plus €200.
What do I get for the 4Select module?
4Select is the growth partner for fitness and health businesses and costs +€600 per month per location. It is one growth system with four pillars, strategy, marketing, sales and technology, carried out in Dialanta. Your own club coach advises you and takes work off your hands, from website and blogs to campaigns, lead follow-up and a monthly results meeting.
08 — Start
See Dialanta in your club.
From €399 per month per location · 14 days free · cancel monthly
